AIRBNB TRIPS
In November 2016, Airbnb expanded beyond the home and introduced the world to TRIPS — handcrafted activities designed and led by local experts. I was fortunate to bring this product to life from its inception until launch. From collaborating with CEO Brian Chesky on the product’s narrative to creative directing the marketing launch.
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“One of the biggest tech launches in 2016.” - Wired Magazine
People-powered marketing.
Airbnb shines best when their hosts are the stars, sharing the incredible Homes and Experiences they create and lead. This is People-Powered Marketing at its best—a campaign built around a whole world of passionate entrepreneurs.
The Product turned into mass marketing.
The TVC was created in partnership with TBWA.
AIRBNB TRIPS
KEYNOTE
Airbnb Open LA was a 3 day event that took over downtown Los Angeles to announce the release of Airbnb Trips to the world. You can watch the keynote below and get a deeper dive into the work we did.
