FIAT 500X
GLOBAL LAUNCH
This campaign is a celebration between FIAT, music and its impact in culture around the world. We reinvented an Italian classic by bringing together the very best music from around the world. Fiat 500X was built with that same mindset. Born in Italy, but made for the world.
We filmed in 7 different countries in 6 weeks, recording all the music live on location. Volare was adapted by Music Producer Steve Lindsey (Leonard Cohen, Willy Nelson, Elton John, Bruno Mars, amongst others)
WATCH THE GLOBAL LAUNCH FILM
SUSTAIN CAMPAIGN
Go from A to X.
We created this highly visual campaign to celebrate the 500X’s design and that could be easily localized at a global scale. We focused on the car's flexibility, while still instilling FIAT's design heritage and flavor.
